4 Popular WordPress Ecommerce Platforms

Most products for sale online are straightforward, with variations mainly in colors and sizes. WordPress ecommerce plugins can be an easy, inexpensive way to sell these items. If you already have a WordPress website, or plan to build one, here are four popular WordPress ecommerce plugins.


  • Number of themes on ThemeForest: 123
  • Number of plugins on CodeCanyon: 165
  • downloads: 1,549,902
  • rating: 4.1
  • Cost: Free
WooCommerce is the second only to WP e-Commerce for the number of downloads. But it has the highest plugin rating of the four choices in this article. There is strong activity and support from the community forums on WooThemes, although to receive premium support you must purchase a theme or plugin from WooThemes.
A strength of WooCommerce is the large amount of plugins and themes available directly from WooThemes or on third party sites such as ThemeForest and CodeCanyon. The number of available themes dwarfs any other WordPress ecommerce plugin. Many choose WooCommerce for that reason.
WooCommerce is free. If you have simple products, use a free theme, and don’t require many customizations, this can be one of the cheaper choices. The costs can add up, however, with premium plugins.
One downside to WooCommerce is that takes a good amount of development to create custom product pages. You can, however, extend the functionality from simple products to complex ones with plugins, such as Gravity Forms Add-ons. I’ve done this for a recent client, as shown in this example.